The bottom line is that if your rental property is empty you are losing money. Getting a new tenant in place as soon as possible is your top priority and the best way to do that is by marketing your rental property with a clear strategy and execution. As a landlord you should employ the most basic marketing mechanism in “delivering the right message to the right people at the right time.” In order to do that, however, you must first identify your target market: the type of person or people who are best suited to renting your property. Continue Reading
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