The top 2017 condo property management marketing trends include continued growth in social media tools. The first step to taking advantage of social media platforms is to evaluate and do a complete overhaul or tweak of the property management website or Facebook page.
Top condo property management marketing trends
Upgrade your condo property management online presence. If you have a website, update photos and content often. Blogging is a great way to offer new, relevant content; improve your search page results and get clients to your website. Renters like to see what properties are available and what features the properties have to offer. When new listings are posted, be sure to include an updated photograph. In some cases, a slide show with multiple pictures attracts customers better than one picture. Reasonably priced properties with desirable amenities are the first to go and should be featured on your website and other social media profiles. Make sure you are using a web host that offers unlimited space, great picture quality and fast loading times.
Use software that captures renter’s information early in the application process; once contact information is on file client retention may be pursued. Even partial information on a renter application may still lead to opportunities to retain a customer. If possible, offer desired or useful information in exchange for contact information. For example, people in the market for a condo might be interested in a local condo market guide and “how to” articles about finding your dream condo.
Incorporate immediate response software. Offer some form of online assistance for visitors that have questions. Consider using chat, as it offers the most immediate attention. Chat allows visitors to get answers to their questions without having to wait for an email response. Keep in mind that renters of different demographics may have different expectations or preferences when it comes to communication so having an email address or contact form as well as a phone number can increase your chance of earning renters. Offering online scheduling of property viewing appointments makes it easy for people to do business with you.
Word- of- mouth and online reviews are still important marketing tools in 2017. Your best customers can grow your client base by providing verbal and written reviews. As part of a growing condo property management team, you want to always reward your best customers. Solicit reviews from your best clients and be sure to thank them for helping your business grow; a shout out on social media or a gift card to a local business with a thank you note are great ways to show appreciation.
Marketing trends come and go as do fashion and fads. In 2017, your website and social media platforms should be a major focus. In addition, great reviews are more important than ever. In addition to soliciting reviews from happy customers, be sure to answer negative reviews and work to turn negative experiences into positive ones.
Son-Rise Property Management has been serving the property management needs of Bellingham and Whatcom County since 1996. Contact us today to see how we can help you find a rental property for your family or manage your rental properties.